Allstate Foundation Purple Purse Challenge – Domestic Violence Affects 1 in 4 Women

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kerry washington purple purse

This post is part of a sponsored campaign by Mom Select and the Allstate Foundation, but as always, all opinions are my own.

Recent events from the NFL have put domestic violence in the national spotlight. Let’s take full advantage of the discussion and do everything we can to bring this difficult topic to the light. Right now, someone you know may need to talk to you about this issue and with all the media coverage, it may be easier now to begin having that conversation.

Did you know that domestic violence affects one in four women in their lifetime? That’s more than breast cancer, ovarian cancer and lung cancer combined.  Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98 percent of all cases of domestic violence and it is one of the most powerful ways to control a victim.

Why Do They Stay?

The number one reason domestic violence survivors stay, leave or return to an abusive relationship is that they don’t have the financial resources to break free. If a victim has her credit ruined, her bank account emptied, or has massive debt, she cannot get a place of her own. If her abuser harasses her at work, she can lose her job. Often with children to think about, she may think her only option is to stay.

purple purse allstate foundation

The Allstate Foundation and the Allstate Foundation Purple Purse campaign are investing nearly $650,000 in the Purple Purse Challenge. Join the Challenge and support one of more than 140 national, state and domestic violence organizations that are helping to break the cycle of violence, one family at a time.

Visit  to make a donation. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. You can see which organization is in the lead right now on the website.

Kerry Washington, Emmy-nominated actress and domestic violence activist, is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a beautiful, limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence.

purple purse 2014




In addition, The Allstate Foundation is producing 80,000 purse tassels to attach to your favorite purse as a continual sign of support. Each tassel is attached to a removable card featuring one of five inspiring survivor stories, and is being sent to Purple Purse challenge participants and agents.

purple purse tassel

If you suspect domestic violence, has important tips and tools to help you have the conversation that could save lives. Visit the website today and consider how you can participate.

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